Friend-ing Social Media: Considerations for Investment Advisers Use of Social Media Networks

Technology has quickly infiltrated all aspects of our lives. Whether it’s built-in GPS technology in mobile devices or the proliferation of applications that help us shop for groceries, technology is everywhere. According to Nielsen’s “State of the Media: The Social Media Report — Q3 2011” study, social networks and blogs continue to dominate Americans’ time online, and Americans spend more time on Facebook than they do on any other U.S. website.1 The study provides an interesting snapshot of the current social media landscape in the U.S. and other major markets.

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