The advertisement of investment performance is a critical risk area for private investment fund managers in terms of regulatory compliance and for capital raising. Several recent SEC enforcement cases have highlighted the importance of adequately disclosing fee practices and other conflicts of interest to fund investors in advertisements and investor reports, and of adequately reporting performance, particularly when model and backtested performance is used. In this webinar, we’ll review recent SEC activity and provide suggestions on sound practices in the area of performance advertising to support SEC compliance. We will also discuss how guidance in the Global Investment Performance Standards (GIPS) of the CFA Institute can help address common challenges in measuring and reporting performance within an SEC regulatory framework.
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